Dana White in Esquire Magazine

Being a fight promoter is an old and filthy game, and it sure as hell isn’t rocket science, but Dana White, love him or hate him, sure makes it look easy.

That ease is both deceptive and completely natural for White.

The recent article in Esquire Magazine about White gives fight fans a look at the man out front for the UFC, and it’s a great read.

In this video, there’s only one problem; for a guy with more money than a long list of third-world countries have in their treasuries, White can’t play a lick of golf.

Christ, he swings that old persimmon driver they found for the photo shoot like it’s a hay rake. Dana, if you read this, I’ll give you nine shots a side for $100,000 any time you want.

Here’s how it works.

There’s gonna be a lot of people there tomorrow, and they wanna see you guys fight. So fight. Let it go. Fight to fuckin’ win.

Bonuses are sixty grand. I’ll give $60,000 each to the two guys involved in the best fight of the night. I’ll give sixty K for the best knockout. And sixty thousand for the best submission.

You can win both. You can be involved in the best fight of the night and also win the knockout or submission.

- Dana White at a party before UFC 104